Retail Customer Segmentation and Targeting

Leverage machine learning for a data-driven retail strategy.

Why Machine Learning for Customer Segmentation Matters

Understanding your customers is key to success in retail. Many businesses struggle to identify distinct customer segments, leading to ineffective marketing strategies and wasted resources. Without clear segmentation, marketing efforts can't fully resonate with target audiences, missing out on potential revenue.

Machine learning can revolutionize customer segmentation. By analyzing purchasing behavior, demographics, and engagement metrics, AI models can identify unique customer groups with precision. This enables personalized marketing, improved customer service, and optimized product offerings.

The future of retail relies on data-driven decisions. Implementing AI in customer segmentation is not just about solving present issues; it's about preparing your business for a future where data drives growth and customer satisfaction. With AI, businesses can anticipate trends and refine their strategies in real-time.

Why Use Licode for Customer Segmentation

Creating effective AI-powered solutions shouldn't be complex. With Licode, you can jumpstart your customer segmentation process without extensive technical knowledge. Quickly build sophisticated AI apps tailored to your needs.

Licode's mission is to empower everyone to harness AI capabilities. It helps you build AI applications, enabling marketing teams and business units to craft data-driven decisions, enhancing both strategy and experience.

Licode offers comprehensive tools. Design intuitive app interfaces, create custom models using 7 LLMs, and integrate your data seamlessly. Also, automate workflows with ease, ensuring a streamlined process from concept to deployment.

Why use Licode

Benefits of Using Licode for Retail AI Solutions

Ease of Use

Licode's interface is intuitive, allowing even non-tech professionals to build sophisticated AI models easily.

Out-of-the-Box Features

From AI model customization to data integration, all essential tools are readily available.

Multi-LLM Support

Create custom AI models using various LLMs for tailored customer insights and segmentation.

Steps to Build Your AI Segmentation Solution

Create an account on Licode. Sign up to get access to Licode's app-building platform.
Gather customer data. Prepare relevant resources in CSV format for structured data input.
Design your app's interface. Create an intuitive layout for user-friendly interaction and data visualization.
Customize the AI model. Tailor the model to analyze customer data for precise segmentation.
Add extra features. Integrate additional functionalities such as real-time data updates or analytics tools.
Market to your audience. Deploy the app and reach out to your target segments with personalized campaigns.

Enable AI in your app

Licode comes with built-in AI infrastructure that allows you to easily craft a prompt, and use any Large Lanaguage Model (LLM) like Google Gemini, OpenAI GPTs, and Anthropic Claude.

Supply knowledge to your model

Licode's built-in RAG (Retrieval-Augmented Generation) system helps your models understand a vast amount of knowledge with minimal resource usage.

Build your AI app's interface

Licode offers a library of pre-built UI components from text & images to form inputs, charts, tables, and AI interactions. Ship your AI-powered app with a great UI fast.

Authenticate and manage users

Launch your AI-powered app with sign-up and log in pages out of the box. Set private pages for authenticated users only.

Monetize your app

Licode provides a built-in Subscriptions and AI Credits billing system. Create different subscription plans and set the amount of credits you want to charge for AI Usage.

Accept payments with Stripe

Licode makes it easy for you to integrate Stripe in your app. Start earning and grow revenue for your business.

Create custom actions

Give your app logic with Licode Actions. Perform database operations, AI interactions, and third-party integrations.

Store data in the database

Simply create data tables in a secure Licode database. Empower your AI app with data. Save data easily without any hassle.

Publish and launch

Just one click and your AI app will be online for all devices. Share it with your team, clients or customers. Update and iterate easily.

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Don't take our word for it

I've built with various AI tools and have found Licode to be the most efficient and user-friendly solution. In a world where only 51% of women currently integrate AI into their professional lives, Licode has empowered me to create innovative tools in record time that are transforming the workplace experience for women across Australia.

- Cheyanne Carter
Founder @ Divergent Education

Licode has made building micro tools like my YouTube Summarizer incredibly easy. I've seen a huge boost in user engagement and conversions since launching it. I don't have to worry about my dev resource and any backend hassle.